1. Should be brief.
2. Explanations should be comprehensible to the listener.
3. Listener should find it pleasant.
4. Pleasing words should be used.
5. Profound thoughts should be conveyed.
6. Should have proper introductions, body and conclusion.
7. It must not be too scholarly.
8. The purpose of the speech must be attained.
9. The points must be illustrated with good examples.
10. The listener should not be overwhelmed.
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