Great ideas begin with thinking. Our Corporate militates against thinking because we are evaluated on our output with emphasis on the out. Thinking is given a low priority because we tend not to value it. Managers can encourage others to take the time to think by doing it themselves and talking about it. Not everything we conceive of should be attempted, but when one idea is combined with two, three, or four others, the result might turn out to be a breakthrough. Make a habit of talking about ideas.